Case - Hurtigruten
"Fjeldstad & Partners assisted Hurtigruten in creating new company values that all employees could gather around. With great engagement, Fjeldstad & Partners facilitated the process of finding the drivers that will help us to reach the vision of Hurtigruten's new strategy.
“They understood very well Hurtigruten's mindset and business goals, which were the key to the success of the project.”
Hurtigruten had new owners and set a new strategic direction. The goal was to improve results through developing new products and services as well as develop the organization around the new vision. Hurtigruten is a traditional company with a history stretching 125 years. Many employees have been working for the company for many years under different management styles. We needed to get everyone on the same page. We put organizational culture development on our radar and decided to create a new set of common values hat would guide our employees toward achieving the business results we wanted.
One of the challenges we faced was that we are a decentralized organization with many employees at sea at all times and several offices abroad. We needed to forge a vision and teach it across the organization, between the sea and the land, and between offices abroad and central organization in Norway.
Fjeldstad & Partners facilitated a values commission where employees from all parts of the organization gathered to find the driving forces we needed to achieve Hurtigruten's new vision. After we the values ere discovered and articulated, Fjeldstad & Partners conducted a workshop with all our global leaders on how to bring the values to life and pass them through the organization.
Fjeldstad & Partners helped us create a new set of values to inspire behaviors that would help us achieve our business goals. The process resulted in the engagement of large parts of Hurtigruten and increased cohesion and commitment to the new values. Since then, Hurtigruten has had strong growth and developed lots of new products and services. The work we did on organizational culture put the company in a position for further growth.